Digital transformation is serious business. But thanks to trends like cloud computing and IT outsourcing, it’s easier to achieve than it has ever been before. Digital transformation can help your business evolve, better serve your customers, and provide them with outstanding service—keeping them coming back for more.
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Digital transformation is a hot topic, as technology influences more aspects of our lives, our businesses and the expectations of our customers. Customers today expect the same level of IT sophistication from small and mid-size businesses that they expect from companies like Google, Amazon and Apple—a daunting prospect for any small or mid-size business owner.
To meet these expectations, companies must transform the way they do business. This digital transformation is serious business. But thanks to trends like cloud computing and IT outsourcing, it’s easier to achieve than it has ever been before. Digital transformation can help your business evolve, better serve your customers, and provide them with outstanding service—keeping them coming back for more.
What is Digital Transformation?
By definition, digital transformation means combining real-time data from a multitude of sources, including smartphones, Internet of Things (IOT) connected devices, wearable technology, mobile commerce, video surveillance, and more, with modern technologies such as cloud native apps, artificial intelligence or blockchain to enhance product and service development and delivery, improve processes and efficiency, and enhance business decision-making with customer, product and operational insights.
That’s a lot of jargon in one paragraph, but what it boils down to is combining data from a multitude of sources to understand your customers better, improve internal processes, and leverage new technologies to operate more efficiently and make better, smarter business decisions.
How Can Digital Transformation Boost Your Small Business?
Digital transformation can do literally what its name implies—transform your business and help it grow. Working with an IT outsourcing firm like Tolar Systems, you can leverage the cloud to securely and strategically gather a wider range of customer data, store that data more efficiently, and analyze it intelligently to transform your small to mid-size business into a more nimble competitor in your industry.
Digital transformation means not just gathering more data, but making better use of data you may already be gathering to gain more insights into what your customers really want and how they really behave. What products or services do they buy and how are they using them?
You can also gain insight into your own internal processes and those of your partners, to discover ways to increase revenue and profit while becoming more efficient.
How Does Managed IT Fit In?
A managed IT service provider can be a valuable asset to small and mid-size businesses as they undertake digital transformation. Your MSP can handle the technical details of collecting data from multiple sources, storing it securely and integrating that data with tools that will allow you to analyze it.
A managed IT service provider equips your small to mid-size business with knowledge, skills and technological resources needed to achieve digital transormation, while leaving your internal resources free to focus on your core business. A managed IT service provider can deliver a variety of services to assist in digital transformation, including a service desk, system monitoring, endpoint management, systems integration and other functions that take time away from other, more important IT tasks.
Your managed IT service provider can also help you pinpoint technical trouble spots that might jeopardize your digital transformation efforts, by evaluating data from service desk requests, repair records and network monitoring.
When embarking on a digital transformation, it is critical to follow best practices to prevent excess spending, eliminate roadblocks and shorten the time to market for new digital initiatives. Managed service providers ensure your organization follows best practices that will support your transformation, while delivering the IT reliability that your customers demand and employees rely on.
If you need help with managing a digital transformation at your small or mid-size business, contact Tolar Systems today.
